RCB's First IPL Win Followed by Shock Sale Discussions
Within days of their first-ever record achievement in the IPL, it is all but confirmed that talk about the shocking sale of the RCB management has sent waves in shock through the entire gamut of stakeholders whose attention is turning to ownership and franchise future speculations.

The Royal Challengers Bengaluru had been waiting for 18 long years to win their first Indian Premier League title, and it finally materialized when they topped the 2025 season. Before the fans could even celebrate this milestone with great enthusiasm and pride, there emerged news that shook them to their core. It has come to light through sources that the franchise owners are contemplating selling the team. The news has taken by surprise cricket enthusiasts and fans from all over the globe since it was announced barely a week after their fantasy victory.
RCB is presently owned by Diageo Plc through United Spirits Ltd, its Indian subsidiary. The firm is said to be considering selling the franchise in parts or in full. Though no formal announcement regarding the final word is yet to come, sources have revealed that negotiations are already in progress with interested investors and consultants. The reports indicate that Diageo could seek up to 2 billion dollars for the team. It is approximately equivalent to more than 16800 crore rupees in India, which clearly reflects the worth of the RCB brand that it has gained over the years.
The owners appear to be cashing in on the new dynamism around the team. Their first-ever IPL title victory has greatly enhanced the image of the team in the market and now appears to be an ideal time for the administration to benefit from the triumph. The franchise's worth increased exponentially following their championship victory and that has presented a good window of opportunity for the owners to consider a sale. Investors seeking to get into the business of cricket franchise may find RCB an interesting proposition given its international appeal and huge fan following.
The Royal Challengers have long been a prominent name in the IPL. From their inception in 2008 when they were owned by Vijay Mallya to being owned today by a global liquor behemoth like Diageo the franchise has had its fair share of ups and downs. Mallya who was once king of the Indian liquor business also owned Kingfisher Airlines but ultimately had to face gigantic financial issues. His debt-laden empire compelled him to leave many of his businesses including the RCB. That is when Diageo intervened and acquired through United Spirits.
Though RCB struggled for decades without an IPL title they never lost the affection of their fans. As a matter of fact the team boasts one of the biggest and most loyal fan following across the globe in cricket. Social media followership and crowd attendance have always been stunning despite the trophyless run. This loyal support has contributed significantly to the brand value and reputation of the team. Indian and foreign fans rejoice in each match wholeheartedly whether the team wins or loses.
When the team finally won the trophy in 2025 it was a time of sheer elation for fans players and people associated with the team. But the joy was not to last as a tragic event occurred in the midst of celebrations. There were huge crowds at the M Chinnaswamy Stadium in Bengaluru to join the victory parade and celebrations. Unfortunately, the occasion turned fatal when 11 supporters died as a result of a stampede-like scenario. The mood of the entire cricket fraternity became gloomy as news spread. The tragedy did not stop there, however. What was supposed to be a success celebration turned into a tragic moment for most.
Still in spite of the tragedy the business side of the franchise cannot be overlooked. The rumors of the sale pushed the shares of United Spirits up by more than three percent in the stock market. Investors perceived this move as a possible game-changer for the firm. Selling RCB at a premium can provide Diageo with an opportunity to consolidate its core business and alleviate some pressure on its balance sheet.
Most analysts feel that this may be the ideal time for Diageo to initiate such a proposal. When the brand value of RCB is at all-time high and support the IPL just increases with each passing year finding a buyer may not be very challenging. Cricket is no longer a sport it is also one of India's largest entertainment industries and the IPL is at the center of it. A brand like RCB with star players dedicated fans and a high-profile image is an asset.
But sources also indicate that nothing is certain as yet. Diageo is merely weighing its options and has not even formally announced a sale. They are reported to be in discussion with advisers and financial professionals who will advise them on the way forward. Whether the sale will be partial or total is also as yet unspecified. A lot will also depend on how interested they are in the offers they get and just how serious buyers actually are.
There is also interest in who would come forward to purchase the franchise. Would it be some other Indian business family or would a foreign investor be interested in owning an IPL team. The next few weeks will give more details as negotiations continue. For now, fans are left guessing what the future of their favorite team is.
Whomever buys the team in the future, one thing is certain. Royal Challengers Bengaluru has created a legacy more than just trophies. It is a team that has been supported by millions year in and year out with unwavering loyalty. The 2025 IPL trophy has now rewarded those fans for their waiting. While the discussions of ownership continue the love and loyalty of the RCB fan base is strong and steadfast.
In the era of contemporary cricket where franchises are increasingly resembling world sports brands RCB's saga continues to unfold. From the daring start by Vijay Mallya to Diageo's business tactics to now potentially new ownership the journey is as dramatic as the matches themselves. Time alone will tell what the future has in store for RCB but its position in the hearts of fans is already cemented.